He previously represented brands such as Nike, Procter & Gamble, L’Oreal and currently represents Puma, ESPN and Pepsi, as well as running his own blog since October 2009. On 12 September 1984, the Ljungbergs had another son, Karl Oskar Filip. Eriksson’s impression of the youngster was that he was remarkably talented for his age and that he was considerate of other players noting that Ljungberg would pass the ball to his friends so that they would have a chance to score.
